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SEO; What Is It?

Serach Engine Optimization

Effective SEO (søkemotoroptimalisering) techniques assist in improving the ranking of your website in leading search engines. Poorly optimized websites can’t generate the expected traffic. This is because they are not visible enough on the internet. An improved ranking leads to more visibility and traffic and thus more sales.

Whitehat SEO techniques rely on using methods that are friendly to search engines. Whitehat SEO is about building a website that other sites would want to link back. It also involves implementing a backlink campaign that encourages other sites to link back to your site naturally. The following are some of the whitehat SEO techniques.

Comprehensive Keyword Research
SEO starts with keyword research. Some SEO experts consider keyword research as the most crucial part of SEO. Keyword must be concrete, and many buyers target the keyword. Based on the competition, the keyword can be divided into two, low-competition and high-competition keywords. If you are a new in the niche, it is suggested to aim for the low-competition keyword. You also have to ensure that many people search for the keyword. You can use Google Keyword Tool, Google Suggestion, and Google Insight to help you find low-competition keyword.

Original Content
Website content must be unique because search engines love unique content. Good content should contain about 5% to 6% keyword throughout the content. You must start your content with the keyword and end the content with the same keyword.

Website Page Optimization
Search engine crawler has a different way in reading your website. It only reads the HTML of your site; therefore you must optimize the HTML of your website. You must include targeted keyword in title tag and meta description. The use of H1, H2, H3, and H4 is also essential.

Social Bookmarking
Social Bookmarking is one if critical activities on search engine optimisation. You must join all the major Social bookmarking websites such as Delicious, Mister Wong, Faqpal, etc. After joining, you must bookmark your articles at those bookmarking sites. Search engines often cache social bookmarking websites, by bookmarking your website, your website will also be crawled faster by search engines.

Link Building Campaign
Link building is utmost important just as content. For this, there are several methods. One such way is writing to the related webmasters and letting them know your site exists. If they believe that your site has some linkable content, they will link to your content. Maybe some reciprocal linking is required. In that case, you can negotiate with the webmaster and ask them about the reciprocal.

Google likes sites that have many relevant links. There are several ways to get quality links. Blog commenting, link exchange, and put your link in link directories are several proven methods to gain links.

Many SEO experts already prove the above techniques. Doing all the above methods is indeed demanding, but the result is promising. Do not easily be tempted with instant SEO techniques to generate traffic, because Google can ban your website if you use black-hat SEO techniques.